Erick lines is a distinguished expert in medical technology specializing in the use of real-world data for clinical and commercial activities in the MedTech and pharmaceutical space
Erick Lines has been selected for inclusion in Marquis Who’s Who. As in all Marquis Who’s Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
Currently serving as Vice President of Industry Sales at Fivos, a leading provider of data solutions for medical research organizations and device manufacturers, Mr. Lines has built a distinguished career at the intersection of healthcare, technology, and data innovation. In this role, he partners with clients to develop and execute data-driven strategies that support regulatory submissions, label expansions, and real-world evidence initiatives. His leadership has been instrumental in shaping solution-oriented engagements that not only demonstrate device safety and performance but also create commercial value. Mr. Lines is recognized for driving growth through innovative applications of real-world data, aligning Fivos’ offerings with evolving industry needs and emerging opportunities.
Before joining Fivos, Mr. Lines owned all MedTech growth responsibilities at Datavant from 2022 to 2024. Drawing on his foundation in medical sales, he played a pivotal role in guiding MedTech companies toward viable, HIPAA-compliant data strategies, including tokenization and expert determination, to unlock insights with real-world data. His ability to navigate the complex healthcare data ecosystem and identify optimal data sources positioned him as a strategic advisor to the industry. This approach culminated in signing the largest medical device contract in Datavant’s history, highlighting his success in bridging commercial objectives with innovative data solutions to drive mutual value.
From 2021 to 2022, Mr. Lines served as Director of Business Development at Truveta, where he was among the company’s first commercial leaders during its early growth phase. His contributions supported the expansion of Truveta’s real-world data platform, helping to position the company as a key player in healthcare data solutions.
Prior to Truveta, Mr. Lines was Vice President of Sales at Zimmer Biomet from 2018 to 2021, where he was responsible for an $80 million territory and led nine commercial teams spanning robotics, joint reconstruction, sports medicine, trauma, and other surgical specialties. He secured the company’s first committed growth contract in the ambulatory surgery center (ASC) segment, a strategic win that accelerated commercial growth across emerging care settings and established a new contracting approach.
Mr. Lines began his orthopedic career at Biomet in 2002, progressing from sales specialist to team leader and building a $7.5 million territory that more than tripled annual revenue. Following the Zimmer-Biomet merger, he remained in a leadership role and was subsequently appointed Vice President of Sales. Throughout his orthopedic career, he earned multiple President’s Club awards and played a key role in mentoring team members who also achieved national honors.
He launched his career at Pfizer as a professional healthcare representative, where he was recognized as District Representative of the Year and gained foundational experience in sales, business development, and account management, setting the stage for a dynamic career at the intersection of HealthTech and data innovation.
In addition to his corporate roles, Mr. Lines has served as an independent distributor and consultant through Medlines LLC since 2013. His background in surgical sales enables him to connect the clinical perspective of the surgeon with the strategic goals of commercial teams, market access groups, and business development functions. By applying real-world evidence in both clinical and commercial settings, he brings a unique lens that continues to inform decision-making across the healthcare and MedTech industries.
Before venturing onto his vocational path, Mr. Lines earned a Bachelor of Science in Psychology from the University of Washington in 1996, while also serving as the president of Phi Delta Theta. To further his knowledge and qualifications, he also obtained a business associate certificate in the Health Insurance Portability & Accountability Act from Trailant in 2022. His education, along with his early years working in sales, equipped him with many of the business development skills necessary to deliver data-driven results for his clients.
Happily married and a proud father of three children, Mr. Lines is actively involved in civic activities as a volunteer youth sports coach. Maintaining an active lifestyle outside of work, he enjoys soccer, hiking, playing pickleball, skiing, snowboarding, and spending time with his family. Looking ahead, he aims to enhance Fivos’ current position by expanding its activities in the MedTech realm to include pharmaceuticals and growing its channel partnerships. His past accomplishments and future goals alike reflect a legacy of service, continued learning, and advancing healthcare to the benefit of his industry and society at large.
About Marquis Who’s Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who’s Who in America®, Marquis Who’s Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who’s Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who’s Who® website, www.marquiswhoswho.com.
About Marquis Who’s Who
Since 1899, when A. N. Marquis printed the First Edition of Who’s Who in America®, Marquis Who’s Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who’s Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who’s Who® website, www.marquiswhoswho.com.
June 23, 2025